as you know, they have excellent food down here. speaking of food, i am finally getting my appetite back because just two nights ago i took the 72-ounce steak challenge also here in texas. here's how it went. >> you're not really going to do that, are you? >> oh, yeah. the idea of free has always appealed to me and steak, i love steak. >> if you go to san francisco, you want to see the golden gate bridge. you come to texas panhandle, you want to see big steaks and cowboys. >> reporter: that was the idea when they opened the place in 1960 on route 66 in amarillo. the 72-ounce steak challenge came after he was chewing the fat with local cowboys. >> we have had about 120,000 people attempt it. the winners are about 9,000 people. >> reporter: pay up front, you get your money back when the steak and all the fixins are done. how do you think i'm going to do? >> drink a lot of wine before you start. [ laughter ] >> and don't worry about the end. just think about the 49ers and winning the super bowl. >> reporter: i got no beef with that. de